Free MSP Value Assessment

Find out what a buyer would actually pay for your MSP

The 8 to 11x multiples in the headlines come from deals with a median size of $38.5m. Owner-run MSPs mostly close at 2 to 4x, and part of that often sits in earn-outs that don't pay in full. The Value Assessment shows you where you sit today, and what moves you up.

Start my free assessment → 30 minutes · no cost · no obligation
The valuation gap

The multiple you've heard about is not the multiple you'll be offered

We reviewed the published benchmarks and dozens of verified transactions. The pattern is consistent: size drives the multiple, structure decides how much of it you ever receive, and a handful of fixable factors decide which step of the ladder you're on.

2-4x
What owner-run MSPs actually close at, on adjusted EBITDA. A run process with the right preparation adds roughly a full turn.
Verified small-deal range
$38.5m
Median size of the disclosed deals behind the 8 to 11x headlines. Those numbers describe a market most owners never sell into.
Disclosed-deal median
4.8x
What a "6x deal" becomes when half sits in an earn-out that pays 60%. Structure quietly decides your real outcome.
The earn-out effect
How it works

Your number first. Then a buyer's eye view.

No forms that go nowhere, no 40-page PDF. A real range from real transactions, then the person who did the analysis on a call.

Step 01

Tell us where you are

Five quick questions: revenue, profitability, contracted recurring share, largest client share, and your exit timeline. Two minutes, fully confidential.

Step 02

Your benchmark range, within 24 hours

Not an instant widget. Your answers are reviewed against verified MSP transactions and you get a realistic range by email, with where MSPs like yours actually closed, and times for the call.

Step 03

The assessment call

30 minutes with Alexej. Which end of the range you sit on, the three biggest gaps capping your number, and a short written summary to keep whatever you decide next.

Fit

Built for owners who want to sell from strength

This is for you if
  • ✓You own an MSP doing roughly $1m to $20m revenue
  • ✓An exit in the next 1 to 3 years is on your mind, even loosely
  • ✓You want a real number, not a broker's teaser or a calculator's guess
  • ✓You'd rather fix the value gaps before a buyer prices them against you
Not a fit if
  • ×You've already signed a deal or an exclusive mandate
  • ×Your MSP is below roughly $500k revenue
  • ×You're looking for someone to buy your MSP: we don't invest, we advise
Who you'll talk to

A private equity trained operator, not a broker

The assessment is run by Alexej Pikovsky. Ten years across investment banking, a family office and private equity, involved in over $7bn of M&A, then a decade as an operator: he acquired and scaled consumer brand 96 North 8x and today advises MSPs on value, including an 8-figure MSP. He publishes on how businesses get bought and sold at youtube.com/@alexejpikovsky.

Kairos is pure advisory. No investing, no brokerage mandate, no success fee riding on pushing you to sell. The only agenda on the call is your number and how to raise it.

Alexej Pikovsky
Founder, Kairos Value Partners
  • Finance pedigree 10yr IB · family office · PE
  • M&A involvement $7bn+
  • Operator proof 96 North, scaled 8x
  • MSP advisory 8-figure MSP
  • Authority YouTube @alexejpikovsky
Start here

Know your number before a buyer decides it for you

Five questions. Your benchmark range lands in your inbox within 24 hours, reviewed by Alexej personally, with times for the call. If the assessment says your MSP is exactly where it should be, you'll leave with that confirmed and nothing sold to you.

Your free Value Assessment

Answers stay confidential and shape the call.

Free · confidential · your range within 24 hours

Questions

Asked before every assessment

Is this a pitch for you to buy my MSP?
No. Kairos does not invest and does not buy companies. It is a pure advisory firm. The Value Assessment exists because most owners walk into their first buyer conversation without knowing their real number, and it costs them badly.
What does it cost?
Nothing. The assessment call and the written summary are free. If you want help closing the gaps afterwards, that is a separate conversation, and only if you ask for it.
What do I need to prepare?
Roughly your last 12 months of revenue and profit, your contracted recurring share, and your largest client's share of revenue. Estimates are fine; the call works with what you have.
Will you share or use my numbers?
No. Everything you share stays confidential and is used only to prepare your assessment. No lists, no benchmarking database with your name on it, no passing details to buyers.
I'm not planning to sell for years. Too early?
It's the best time. The factors that move an MSP up the multiple ladder (contracted recurring revenue, owner independence, client concentration) typically take a year or two to fix. Owners who start when the exit is "someday" are the ones who sell from strength.
Who runs the call?
Alexej Pikovsky, the founder: private equity trained, over $7bn of M&A involvement, operator who scaled a consumer brand 8x, currently advising MSPs including an 8-figure one. Not a junior analyst reading a script.